Instagram has launched yet another standalone mobile app called Boomerang, which lets you “turn everyday moments into something fun and unexpected.”
Available for Android (not yet live) and iOS, Boomerang lets you click once to capture a rapid-fire series of 10 photos, which it then stitches into a 1 second-long GIF-like moving video that loops over and over.
The app is about as minimalist as you can get — a single button which you tap, and then you can share the outcome to Facebook (which owns Instagram), Instagram itself, or your camera roll.
While the Instagram app itself already offers video, it’s clear the company doesn’t want to bloat out the main app with too many add-on features. This seems like a quirky enough tool to just about merit its own brand.
Boomerang is the latest in a number of separate apps Instagram has launched. On Android and iOS it has Layout which is all about collages, while on iOS it has Hyperlapse too.
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