Facebook users already had the ability to search for updates posted by their friends, but Zuck and company have now decided to extend the search function to capture all public posts.
The move will dramatically increase the pool of up-to-the minute content that users can search. It may give Facebook the Twitter-like ability to show users trending discussions and events that are journalized on the platform in near real-time. Since Facebook posts are immediate and personal, the new search capability could pose a threat to products like Google Trends.
Facebook says it now hosts more than 1.5 billion searches per day, and has more than 2 trillion posts stored in its servers. Two trillion.
The move may touch digital marketers by increasing the number of searches Facebook members do, which could provide a fuller picture of users’ interests and intent.
Developing …
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