Geek Updates and News: CMO roundtable: Mobile user engagement is the new user acquisition (webinar)

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VB WEBINAR:

Join us for this live webinar on Thursday, November 5th at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.

Since Apple’s app store first opened seven years ago, app publishers have been keenly focused on new installs. That made sense — an entire new ecosystem had to be developed, and users were like a blank slate, eager to discover new, shiny apps and fill up their mobile devices with the best available.

But as fierce competition has flooded the market now totaling more than 3 million apps between Apple and Google. The average cost-per-loyal-user is reaching $4.04 in August, representing a 117 percent year-over-year increase. An old marketing maxim is catching up to mobile marketers: It’s cheaper — and more lucrative — to retain and monetize existing customers, than go after new ones.

Enter the age of engagement.

To monetize effectively, the best mobile app marketers now realize they have to be boldly focused on engaging their existing base of users. That includes ways to maximize revenue from loyal users, as well as moving lapsed or less active users further down the funnel.

That said, engagement strategies encompass a vast range of tactics including the right push notification messaging (starting with getting users to opt in in the first place), deep linking within notifications, making social shares dead simple, and most critical, capturing vital data — event-based interactions — to inform your strategy among different cohorts.

In this webinar, mobile economist John Koetsier of mobile measurement platform Tune will be sitting down with a few CMOs who are killing it in mobile engagement — and will be sharing best practices they’ve learned to get where they are. Of course, user acquisition can’t be ignored at the expense of engagement — it’s all about the right mix — and this stellar panel will be talking about how to balance the two in this age of mobile explosion.

If you’re a mobile marketer, this is an hour of discussion you won’t want to miss.

Don’t miss out!

What you’ll learn:

Hear the mobile strategies that top tier B2C companies are using to engage consumers.
Discover the mistakes some marketers make in measuring mobile engagement.
Achieve the sweet balance between mobile customer engagement and user acquisition.
Get top notch industry survey results from VB Insight’s latest mobile report.